Marty Staff is one of the most experienced and capable professionals in the fashion industry. During the course of his 33 year career, he has established a dynamic reputation for building iconic brands and developing successful businesses.
Staff began his career in 1973 at Bloomingdales . While there, Staff was responsible for growing the young men’s and boyswear department into a $25 million annual business and launched the women’s designer jeans business, which also experienced enormous growth under his leadership.
In 1980, Staff joined Polo Ralph Lauren Corporation as VP of Sales. Over the following four years, he was instrumental in the growth of the wholesale business from $57 million to $350 million annually. In 1984, he was appointed VP of Marketing, Licensing and Retail. In that role, Staff was involved in virtually every aspect of the development of the Ralph Lauren flagship store at the Rhinelander Mansion in New York City, as well as 25 Polo Ralph Lauren stores and over 30 factory outlets.
Staff joined Calvin Klein, Inc., in 1989 as SVP of Retail Development and Licensing. Subsequently, in 1994, Staff was engaged as President and Chief Operating Officer of the Calvin Klein Menswear division of GFT USA., Corp., where he was responsible for management and operations of the $70 million clothing, furnishings and sportswear business.
In 1998, Hugo Boss Fashions named Staff President and Chief Executive Officer. Under Staff’s leadership over the following 3 years, annual sales in the USA increased from $77 million to $200 million, profits grew 1200%, factory productivity improved by 25% and the company’s marketshare grew from 2.9% to 7%. Staff also opened or acquired 20 retail stores, including a New York City Flagship store and 12 outlet stores.
In March of 2004, Staff led the J.W. Childs acquisition of JA Apparel Corporation and was named the company’s Chief Executive Officer. Under his direction, JA Apparel Corp. earned double digit volume growth, double digit profit growth, and gained number one market share in America in designer clothing. Staff updated the Joseph Abboud image by retooling all product categories, creating brand extensions and signing such illustrious athletes as Stephon Marbury, Jeremy Shockey and Johnny Damon as brand ambassadors. He also launched exclusive labels at JC Penney and Men’s Wearhouse.
In January 2011, Staff joined American Apparel as Chief Business Development Officer. In his role, he successfully launched the wholesale business negotiating leased spaces in such stores as Bloomingdales, Lane Crawford, Il Corte Ingles, and La Rinascente and he increased profitability of the retail operation by closing thirty locations. He negotiated licenses for beauty and fragrance, sunglasses and optical, and childrenswear and expanded the business into India. He grew the accessory portion of the business by threefold, increased online sales by 20%, launched a successful wholesale business and helped the company launch jeans, lingerie, and swimwear.
In April 2012, Staff established Marty Staff Associates, LLP.