J. PRESS YORK STREET

CASE STUDY

Responsible for launching J. Press York Street in 2013 to include handling distribution, marketing and merchandising. Successfully secured wholesale distribution at Nordstrom, Bloomingdales and 50+ specialty stores in the USA, opened the J. Press York Street flagship on Bleeker Street in New York City and increased digital footprint to include social media and blogger partnerships.

“Yet too often the clothes that came from this movement lacked the radical chic of real-life prep fashion — none of the vibrant, lightning-bright color choices; none of the eyebrow-raising patterns; none of the insouciance of a wearer who directly correlates income level with risk-taking. Prep never apologized. Just ask all the less-privileged people underfoot. J. Press York Street does though.” ~ New York Times