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SURVIVALON

Case study

Reintroduced Survivalon, an iconic, made in the USA outerwear brand worn by celebrities and outdoorsmen such as John Wayne, successfully securing distribution at Nordstom and over 100+ specialty stores.

Staff says “the Survivalon jacket is meant to share shelf space with John Varvatos, Marc Jacobs and Burberry and not left to vanquish in the outerwear section. With every size for men and an XXS for women to purloin. This is a year round coat that could be a formula to breathe new life into challenged outerwear sales.” ~ Apparel Insiders