Conceptualized and brought to market a Southern Coastal lifestyle brand touted as a younger Tommy Bahama by press and retailers. Successfully, raised capital to fuel the brand launch. Core services included: Product merchandising/design, brand ID development, distribution, digital marketing and public relations.

Key styles: The brand’s signature floral print in a lively red, blue and white pattern can be found in a tight, edited collection of shorts, casual pants, tank tops, T-shirts, jersey pullovers, fleeces and bomber jackets. There’s even a cotton-linen blazer for those cool summer evenings. ~ WWD